It’s very annoying for readers to have to squint or lean forward because text is difficult to read, but they can usually suffer through it for a few minutes until they are finished with their task.

Sometimes, of course, poor readability will cause people overlook an important piece of information, but usually it’s more of an annoyance than a direct cause of failure.

Search and information architecture are larger factors in task failures. This makes sense because nothing else really matters if you can’t fi nd what you’re looking for.

Readability ranked third among the problems on our misery scale, but was much less significant to user failure.

Doesn't matter how delicious the different dishes were on our "Thanksgiving ITS Lunch" yesterday...

If we can't find them,
we can not enjoy them.

A good "Search Engine" can convert an empty table into a "Feast of Information".