The five more important factors that made viewers fail & quit viewing a website are:

1. Search

2. Info Architecture

3. Content

4. Product Information

5. Workflow

that is why I chose those as my main navigation menu.

The on the right show a comparison between what made people actually quit  viewing a site and what made the experience "miserable" but not bad enough as to quit browsing.

5 Factors That make People Quit Browsing ...

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